With over 30 years experience, the Williams family has a proud history of providing high quality food to local customers in the Tameside area of Manchester. Having worked alongside his father for many years, Andrew Williams had a vision to take the business forward and expand into new markets. Having identified a niche in the market, Andrew knew that investment in additional manufacturing equipment was required if the company was to capitalise on the opportunity.
A strong business case existed. Orders had been won and were already being fulfilled, the equipment would significantly improve packing efficiency and free staff for internal redeployment, and the existing sales channels of the business would be unaffected and continue to support the planned growth.
Andrew duly approached his bank who declined his funding request. Several years previously the market where the business continued to operate a popular and successful stall had suffered from a fire forcing temporary closure and relocation for all the stallholders. This naturally impacted on that year’s financial performance and the bank was therefore unwilling to provide the necessary financial support.
Knowing that there was a fantastic opportunity for the company Andrew turned to a local finance broker who put him in contact with Genesis Asset Finance. Based only a few miles down the road, Genesis had several meetings with Andrew, used our knowledge of local circumstances and backed the business with the investment it required by way of an asset finance package.
Immediately the company was able to cut packaging times by 75%, increasing production capacity and improving product aesthetics. The new machinery revolutionised operations and the business has gone from strength to strength. The company now boasts national customers, including an airline and a world-class zoo among its customers alongside the continuing success of the traditional market stall in the local town.
Andrew Williams, Director commented;
Andrew at Genesis took the time to meet with me, understand our business and worked hard to make sure we secured the funding we needed to take the company forward. We value the relationship we’ve built with Genesis and the fact that they backed us when other funders wouldn’t. The headline price of any finance facility isn’t always the most important – having a good relationship with a lender who genuinely wants to help us succeed is fantastic and I wouldn’t hesitate to recommend Genesis Asset Finance to any business looking for funding.